LG Electronics Nigeria has initiated a nationwide campaign titled 'The Oldest LG TV', aimed at honoring the longstanding loyalty of its customers by seeking the oldest operational LG televisions in Nigeria. This initiative underscores the brand's commitment to its heritage and the emotional connections that Nigerians have developed with LG products over the years. The campaign invites participants to reflect on their experiences with these televisions, highlighting personal stories, photographs, and videos that showcase the role of LG TVs in their families.

The campaign is not just about nostalgia; it bridges the past and present by introducing participants to LG's latest AI QNED televisions, illustrating how the brand is continuously evolving with technological advancements while respecting its history. The emphasis on the emotional attachment customers have to their LG screens signifies the brand's recognition of its significance beyond just a consumer product. LG aims to resonate with consumers by recalling the shared memories and family milestones associated with their devices.

Furthermore, this initiative reinforces LG's position as a leader in the home entertainment sector, particularly as it shifts towards more sophisticated AI-powered display technologies. By celebrating its legacy while simultaneously promoting innovation, LG is looking to strengthen its brand loyalty and reach a younger audience who may not have the same historical connection with their products but are drawn to the cutting-edge capabilities of new technology.