Gabriela Loran has emerged as a significant figure in the Brazilian television landscape through her role in the soap opera 'Three Graces,' where she portrays the character Viviane. Her performance has not only won her critical acclaim but has also led to a substantial increase in her social media following and engagement, capturing the attention of Globo's digital marketing division, ViU. The network is keen to utilize her newfound popularity to boost its commercial representation, indicating the strong connection between social media influence and traditional media contracts in Brazil's entertainment industry.

Analysts suggest that the potential contract with Globo represents a strategic move for both Loran and the network. For Loran, this could mean greater visibility and a platform to showcase her talent beyond the soap opera, while Globo aims to capitalize on the current trend of integrating digital influencers into its programming and marketing strategies. Loran's impressive engagement metrics during the airing of 'Three Graces' highlight the shifting dynamics in how talent is selected and promoted within the media landscape.

This development also reflects broader trends in the entertainment sector, particularly in Brazil, where traditional media is increasingly reliant on the influence of digital platforms and personalities. As such, the potential contract could pave the way for further collaborations between actors who thrive in the digital domain and established media outlets, signaling an evolution in how talent is nurtured and represented in the industry.