A Bloomberg report suggests that Nintendo is contemplating a price increase for the Nintendo Switch 2, which may soon be priced at £385.99 as the lowest possible entry point. This potential increase is tied to the ongoing global RAM crisis that is adversely affecting the technology sector, including major players like Apple and Tesla. The surge in AI applications has led to a higher demand for RAM in datacentre servers, causing manufacturers to prioritize AI-related production over consumer electronics.

The RAM shortage has ramifications for the gaming industry, and Nintendo is not the only company feeling the heat; Valve's Steam Deck is also experiencing stock shortages as a result of this crisis. As manufacturers struggle to balance supply with overwhelming demand, the expected inflation of prices could significantly influence consumer purchasing decisions within the gaming market. The report highlights the pervasive impacts of technological advancements on hardware availability and pricing strategies across various sectors.

As consumers await further announcements from Nintendo regarding the Switch 2, the industry faces uncertainty over the timing and magnitude of any price hikes. If Nintendo proceeds with this strategy, it could mark a significant shift in the pricing landscape for gaming consoles, raising questions about the long-term effects on sales and consumer loyalty in an increasingly competitive market.