The article delves into the transformative entry of Artificial Intelligence (AI) into various public spheres, including technology, economics, and science, and the resulting discussions and debates it has sparked in the media landscape. On one hand, there is fear regarding the emergence of 'robot' journalism that could alter traditional reporting, while on the other hand, there is optimism about a fundamental renewal of the journalistic profession. The article argues that technology itself is neutral, and its effects can be either positive or negative depending on how it is used. Consequently, AI should not be viewed as a rival to journalism but rather as an unprecedented tool that, if utilized correctly, could strengthen journalistic practices.