The European Commission has initiated a formal investigation into the Chinese e-commerce platform Shein regarding its addictive design features and its reported sale of illegal products within the European Union. This includes the controversial sale of child-like sex dolls and weapons. If the allegations are substantiated, Shein could face significant penalties under the European Digital Services Act (DSA), which aims to regulate and hold online platforms accountable for the safety and legality of the products they sell.

Specifically, the Commission is focused on evaluating the measures that Shein has implemented to prevent the sale of illegal items, particularly in light of complaints from France regarding the sexualized dolls in question. These dolls might be classified as child sexual abuse material and pose serious legal concerns. Brussels intends to ensure that Shein's internal systems meet the necessary standards to restrict the sale of banned products, which is crucial in maintaining consumer safety and upholding the integrity of the EU’s digital market.

This investigation is part of a broader effort by the EU to enforce stricter regulations on online platforms and ensure that they adhere to European laws regarding digital services. The outcome of the probe could have significant implications for Shein's operations in Europe, potentially resulting in hefty fines and a reassessment of its business practices to align with EU standards.