During the vibrant carnival festivities in Olinda, Brazil, Geovani de Souza and his wife Jéssica Tamara are making waves with their unique sales pitch for alcoholic geladinhos (frozen treats). The couple is participating in the carnival for the first time, using a creative marketing strategy that combines traditional festival spirit with a gourmet product twist. Their offer of three geladinhos for R$ 10, along with two gourmet options for the same price, is proving popular among festival-goers, with sales reportedly increasing throughout the celebration.

Jéssica mentions that the sales on the second day of the event surpassed those on the opening day, indicating a growing interest in their product. The couple is enthusiastic about their business venture, viewing this opportunity as a means to generate extra income during the busy carnival season. Their engaging sales technique and vibrant presence help draw attention to their booth amid the festive ambiance of Olinda, where street vendors play a crucial role in the local economy and carnival experience.

Looking ahead, Geovani and Jéssica plan to expand their offerings for the next carnival in 2027, expressing satisfaction with the initial response from customers. They aim to introduce more variety and new products, capitalizing on the existing market demand within the carnival scene. Their optimism reflects both their entrepreneurial spirit and the potential for local businesses to thrive in the dynamic atmosphere of Brazilian carnival celebrations.