The well-known meme 'Luiza in Canada' has seen a resurgence 14 years after it first became popular. This revival was spearheaded by Raquel Decenzi, a carnival enthusiast who chose to incorporate the meme into her costume for the celebrations in Olinda. The carnival, a vibrant annual event in Brazil, draws large crowds and features colorful parades where participants often wear costumes inspired by various cultural references.

Raquel's costume was not simply a humorous nod to the meme; it was also a heartfelt homage to her husband, Gabriel, who is currently pursuing his PhD in the United States and could not join her this year. She expressed that attending the carnival in Olinda is a family tradition they have maintained for years, and she found a playful way to bring him into the festivities despite his absence. By using the popular meme, she blended humor with personal sentiment, resonating with fellow carnival-goers.

The revival of the 'Luiza in Canada' meme reflects the ongoing cultural relevance of such internet phenomena in Brazilian society, demonstrating how memes can transcend their original digital context and inspire real-world celebrations and personal expressions. As Olinda's carnival continues to evolve, such integrations of contemporary culture showcase the creativity and emotional connections that drive participation in this iconic event.