San Juan, a popular neighborhood in Quito, Ecuador, lies atop a small hill with the Virgin of Panecillo overlooking it. This vibrant area is filled with colorful houses and cobblestone streets, often referred to as the 'balcony of Quito.' It has a rich culture and serves as a significant point for the local identity. Recently, Runa Wana has emerged as a project that not only showcases the unique craftsmanship of the residents but also incorporates traditional designs inspired by eight neighborhoods of Quito.

Runa Wana's latest collection features designs that honor and represent these neighborhoods, emphasizing a commitment to eco-friendly practices. By utilizing local resources and focusing on sustainability, the initiative aims to promote not just the artistic skills of the community but also a deeper appreciation for the cultural heritage of Quito. This move is a part of a larger trend in which communities are recognizing the value of their artisanal skills and their role in preserving local traditions.

Overall, Runa Wana is more than just a crafting initiative; it is a cultural movement that highlights the importance of local identity in the face of globalization. By celebrating the neighborhoods' unique characters and stories through handmade products, the project fosters a sense of pride and connection among residents while inviting outsiders to appreciate the richness of Quito's diverse culture.