The European Union has initiated an inquiry into the online retail giant Shein's compliance with laws regulating the sale of illegal products, particularly focusing on reports about child-sized sex dolls. The investigation was confirmed by EU Commissioner Henna Virkkunen, who emphasized that illegal products are strictly prohibited in the EU, regardless of whether they are sold in physical stores or online. This scrutiny comes after Shein pledged last year to remove such items from their platform following backlash from consumer advocacy groups, particularly in France.

In November of the previous year, the EU demanded responses from Shein regarding this and other matters, including the sale of illegal weapons. Although the investigation suggests a serious concern, EU officials have clarified that it does not imply any wrongdoing on Shein's part as of yet. Nonetheless, the pressure from member states, notably France, has grown, culminating in actions taken to block access to Shein’s website and calls for sanctions in light of these findings.

Shein has responded to the investigation, stating their commitment to adhering to the law and cooperating with the EU Commission. The company has indicated that it is making substantial investments to enhance compliance with the Digital Services Act (DSA) and other regulations, suggesting a proactive stance towards improving their operations amid these allegations. The outcome of this investigation will likely play a significant role in shaping the future of Shein's business practices in the European market and could set a precedent for how similar cases are handled moving forward.