Claude Littner, a well-known figure from BBC's The Apprentice, has expressed his discontent with the show's new format following significant changes. He stated that the current contestants don't merit any indulgences, contrasting sharply with earlier seasons where contestants were rewarded with lavish treats based on their performance. This shift marks a notable departure from the tradition that allowed contestants to enjoy luxurious experiences like spa days and helicopter rides throughout the competition.

The Apprentice, which has been on air for over two decades, originally promised contestants a six-figure job offer from renowned business magnate Lord Alan Sugar, alongside various perks along the way. However, recent seasons have eliminated many of these incentives, leading to viewer disappointment and confusion about the new direction the show is taking. Littner's comments highlight a growing sentiment among fans regarding the show's diminished appeal due to the absence of these rewards.

With the show's overhaul, questions arise about the implications for contestants' motivation and the overall entertainment value of The Apprentice. As the series adapts to changing viewer expectations and perhaps pressures from production, the backlash may influence future formatting decisions. Claude Littner's remarks resonate with audience nostalgia for the show's original format, which offered not only competition but also a sense of glamour and aspiration.