This year marks the 45th anniversary of Imperial Brands Hellas in the Greek market, a member of the global Imperial Brands Group. The company has become an integral part of Greece's economic landscape, providing employment for 1,000 direct and indirect workers while supporting approximately 100,000 families through its operations and value chain.

Imperial Brands Hellas has reported continuous growth in its operations, with established brands like Davidoff flourishing alongside newer product categories, including electronic cigarettes and heated tobacco products. This expansion reflects the company's ability to adapt and innovate in a competitive market, contributing to its sustained financial progression year after year.

In recent years, Imperial Brands Hellas has embarked on a transformative journey focused on responsible business practices, leveraging expertise and innovation to drive change. The company's commitment to enhancing its role in the Greek economy underscores the strategic importance of its operations in the region as it works to evolve in line with modern market demands.