Youth Dominance in Home Buying Race, Over 90% of Buyers are Millennials and Gen Z
In India, over 90% of residential property buyers are now Millennials and Gen Z, reflecting a significant shift in the housing market towards younger generations.
A recent report titled 'How India Finances Its Housing Dreams' indicates that the dynamics of home buying in India have dramatically changed, with Millennials and Gen Z accounting for a staggering 90-95% of all residential property purchases. This marks a departure from the previous norm where individuals typically planned home purchases closer to retirement age. Young Indians, often as early as 25, are now actively pursuing home ownership, indicating a generational shift in attitudes towards real estate investment.
The report, based on feedback from over 7,400 current and prospective home buyers, highlights the trend of digitalization in the home loan application process. Today's youth prefer applying for home loans online, with approximately 72% of individuals under 40 perceiving it as a safer and more convenient option compared to traditional banking. This adaptation to technology not only streamlines the home buying journey but also reflects a broader change in consumer behavior among younger generations who prioritize efficiency in their financial dealings.
As the housing market becomes increasingly dominated by younger buyers, it raises important implications for the real estate industry in India. Developers and financial institutions may need to tailor their offerings to meet the preferences and needs of these tech-savvy home buyers, ensuring that their marketing strategies resonate with this demographic. This shift signifies a transformative moment in how real estate transactions are conducted, heralding a new era of home ownership that aligns with the lifestyle and values of younger generations.