In a significant move to rejuvenate its communication strategy, the Congress party in Madhya Pradesh has launched a 'Talent Hunt Program' aimed at identifying vibrant and capable new spokespersons. This initiative, announced by state Congress president Jitu Patwari at a press conference, is designed to align the party's representation with the changing political landscape. Patwari emphasized the need for spokespersons who are ideologically committed, well-versed in current issues, and capable of effectively communicating the party's ideology to the public. The party claims that the selection process will be based on merit, research, and communication skills.

The Talent Hunt Program will unfold at various levels, including district, division, state, and national tiers. Interested candidates can submit their applications until February 28, which will then be followed by interviews at the divisional level. A committee comprising AICC-appointed coordinators, senior leaders, and district presidents will evaluate the contestants. The final selection will be made by the All India Congress Committee, ensuring a comprehensive assessment of candidates who may become the new faces of the Congress party in the state.

However, the program has not been without criticism. Leaders from the BJP have questioned Congress's motives behind this initiative, suggesting it might be more of a publicity stunt than a genuine effort to strengthen the party’s core messaging. This skepticism reflects the ongoing competitive political atmosphere in Madhya Pradesh, where parties are vying for public attention and credibility amidst evolving voter sentiments. The implications of this program could significantly impact the Congress party's ability to effectively communicate its policies and strategies in the lead-up to future elections.