During the India AI Impact Summit, the focus was on Sarvam AI's Bulbul model, which functions as a Text-to-Speech (TTS) system designed specifically for Indian languages. Unlike many existing TTS models that predominantly support English and a few global languages, Bulbul aims to provide a more natural experience for users accustomed to Hindi and other regional languages. The approach taken by Sarvam highlights the increasing demand in India for technology that caters to diverse linguistic preferences.

Bulbul is not characterized as a general AI like ChatGPT or Gemini, but rather as a specialized model developed primarily for generating speech from text. Its applications extend to audio content generation, call centers, IVR systems, educational apps, and platforms that serve local languages. The company claims that Bulbul is adept at understanding Indian accents and pronunciations, which could enhance communication and usability in various sectors.

The emphasis on Indian languages is significant due to a large portion of India's population preferring to consume content in Hindi and other native languages over English. This demand reflects the necessity for localized technology solutions that resonate with users' linguistic backgrounds, ensuring broader accessibility of AI tools across different segments of Indian society.