Estonia's newly established NGO, the Estonian Wildlife Research Association, aims to advance wildlife conservation efforts by implementing a transparent and data-driven approach to research and protection. Their guiding principle emphasizes the importance of relying on verified data over assumptions when making decisions related to conservation and management. This initiative marks a significant step towards data-driven wildlife management, aligning with modern standards of ecological research.

The first major initiative from the association is their crowdfunding campaign titled 'GPS Collaring of Bears: For Coexistence!' This project represents Estonia's first modern study of bear spatial ecology, focusing on reducing conflicts between humans and bears. By fitting bears with GPS collars that transmit data regarding their movements, researchers hope to gain critical insights into habitat selection and area usage, which can lead to improved strategies for coexistence in shared spaces.

One of the core motivations for this research is to address instances where bears are found in locations that seemingly contradict typical habitat suitability models. The lack of localized telemetry data has previously hindered the implementation of specific preventive measures and safety recommendations. Thus, this project represents a significant advancement towards a more nuanced understanding of bear behavior and habitat needs, ultimately promoting better-informed policies for wildlife management in Estonia.