Feb 17 • 08:59 UTC 🇫🇮 Finland Iltalehti

The auto giant's turnaround: Diesel is being brought back - 'We focus on what is in demand'

The automotive manufacturer Stellantis is reintroducing diesel engines into some of its models sold in Europe, focusing on consumer demand.

Stellantis, the automotive manufacturer, has announced a significant turnaround by reintroducing diesel engines into select models for the European market. This decision comes as the company continues the production of diesel vehicles that have remained in its lineup. Models like the Opel Combo, Peugeot Rifter, and Citroën Berlingo are set to have their diesel versions revived, reflecting a calculated response to ongoing consumer demand for diesel cars.

The decision to revive diesel engines also includes continuing production of diesel variants for Alfa Romeo's Tonale, Giulia, and Stelvio models, as well as maintaining diesel offerings for the Peugeot 308 and DS 4 and 7. This strategic pivot happens amidst a backdrop of financial challenges for Stellantis, which reported a staggering €22.2 billion write-down related to its electric vehicle strategy, deemed unprofitable by the company. The stock price took a significant hit following disclosures of these write-downs, shedding 25% of its value, demonstrating the severe market reaction to the company's financial struggles.

Stellantis's pivot back to diesel signifies not just an adaptation to market forces but also highlights the complex dynamics in the automotive industry, where the push for electric vehicles faces substantial consumer inertia towards traditional fuel types. While the reintroduction of diesel may not have rejuvenated Stellantis’s stock prices immediately, it indicates a nuanced understanding of consumer preferences and market demands amid an evolving automotive landscape.

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