Region Zealand has launched an innovative campaign targeted towards recruiting young individuals into health-related fields. This initiative is primarily being conducted through social media and showcases 20 different health-oriented educational programs. The aim is to create a digital environment where prospective students can interact with an educational guide and hear from current students, known as ambassadors, about their experiences in these programs.

Trine Birk Andersen, the chairwoman of the regional council in Region Zealand, emphasizes the necessity for skilled personnel in the health sector. With a pressing need for more educated workers in healthcare, she highlights the campaign's goal of raising awareness about the various educational opportunities available. This effort is not merely about recruitment but also about improving the public perception of health careers as a viable and rewarding path.

The campaign hopes to attract more young individuals to consider careers in healthcare, addressing the current shortage of trained professionals in the sector. By providing a modern and engaging platform for information, Region Zealand is making a significant step towards ensuring that the healthcare system has a pipeline of qualified recruits ready to meet future demands.