In the recent elimination gala of Masterchef Celebrity, which airs on Telefe, viewership was recorded at 700,000 individuals according to new metrics from Kantar Ibope Media. As the competition heats up towards its finale, contestants faced increasingly difficult challenges. The latest round featured contestants like Emilia Attias, Marixa Balli, Evangelina Anderson, Leandro ‘Chino’ Leunis, and Claudio ‘Turco’ Husaín, while Ian Lucas was eliminated after failing to prepare a dish using blind-picked market ingredients. This week, the pressure mounted as participants were pushed to their limits to continue in the competition.

The television industry in Argentina was significantly impacted during the holiday weekend as audiences tuned out for extended festivities related to the carnival, leading to lower ratings across various channels. The impact of this long holiday was evident not only in the Masterchef ratings but also across all open television broadcasts, resulting in some of the lowest viewership figures seen lately. The decrease in numbers raises questions about audience engagement, as viewers choose to partake in festive activities instead of following their usual TV schedules.

As Masterchef Celebrity approaches its final stages, the fluctuation in ratings could affect future programming strategies. Television networks might consider adjusting their offerings during holiday periods to retain audience attention or explore new promotional strategies to capture viewership, especially for high-stakes shows like Masterchef. The engagement levels during such critical times could provide insights into viewer preferences and behavior, influencing upcoming reality show formats and broadcasts in Argentina.