Feb 16 • 18:43 UTC 🇫🇷 France Le Figaro

"We are observing an unprecedented level of aggressiveness" : The standoff between large retailers and manufacturers intensifies

Large retailers and manufacturers in France are facing escalating tensions as negotiations for product prices for 2026 become increasingly aggressive.

In France, relations between large retailers and food industry manufacturers have soured, leading to a significant disruption in the availability of popular consumer products such as Galbani cheese and Lindt chocolate. With negotiations underway for 2026 pricing, the aggressive tactics adopted by retailers amid efforts to consolidate their purchasing power nationally and across Europe are causing friction in discussions. This situation has resulted in stock shortages of well-known products in supermarkets, highlighting the strained dynamics of the supply chain.

Despite a previously established charter of good practices in November aimed at improving commercial negotiations, this agreement appears to have fallen short in enhancing dialogue between larger food manufacturers and retailers. While smaller and medium-sized enterprises (PMEs) may have benefited from improved communication, the larger corporations in the agro-food sector are expressing frustration and concern over their inability to reach consensus with major retailers. The lack of cooperation is placing additional strains on the negotiations as parties struggle to balance pricing expectations against market realities.

The increasingly hostile environment indicates that the ongoing negotiations will be anything but smooth as both sides prepare for a potential battle over pricing strategies. This discord not only threatens the availability of key consumer goods but also sets a precedent for how large retailers and suppliers will interact in future negotiations, shaping the landscape of the food retail industry in France for years to come.

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