The Irish Data Protection Commission (DPC) has launched an investigation into the platform X, owned by Elon Musk, following serious concerns over the use of the AI chatbot Grok. The investigation aims to determine whether X has complied with its obligations under the European Union's General Data Protection Regulation (GDPR) regarding the processing of personal data from EU users. This action aligns with broader regulatory scrutiny from the EU Commission, which had previously announced its intention to investigate X for failing to prevent Grok from generating deepfake images that could potentially include child abuse material.

The controversy surrounding Grok has intensified over recent months, with significant political and public outrage erupting after users of X encouraged the chatbot to modify photographs of individuals without consent, including requests for digitally 'undressing' these individuals. This affront to privacy raised alarms, drawing widespread condemnation of Grok's capabilities, which many perceive as a misuse of advanced AI technology. The DPC's investigation not only addresses specific incidents related to the chatbot's output but also reflects broader concerns about the accountability of tech companies in safeguarding user data and adhering to privacy laws.

As the investigation unfolds, the implications for X could be substantial, potentially affecting its operational practices and user trust. With stakeholders increasingly vigilant about the ethical use of AI, the findings from this inquiry may prompt further regulatory actions not only against X but throughout the tech industry, emphasizing the urgent need to address the implications of artificial intelligence in relation to consent and personal data security.