During the Milan-Cortina Olympics, spectators have been intrigued by the frequent appearances of a mysterious figure, Benoît Richaud, who has gained a reputation as the 'busiest man at the Olympics'. Observers on the discussion platform Reddit have expressed their amusement and curiosity over Richaud’s frequent outfit changes and noted his striking resemblance to a pop-punk band frontman from the early 2000s. Many are left wondering who he is and why there aren't more memes made about him.

According to reports by Reuters, Benoît Richaud, a 38-year-old French figure skating coach and choreographer, is the person captured in the viewers' attention. He is responsible for coaching 16 figure skaters from 13 different countries, which accounts for his visible presence at many events. Viewers have observed that he is often seen changing his jacket, which has prompted further questions about his role in the competitions.

Richaud explains that his quick costume changes are necessary as he works with different athletes, each sponsored by various brands. He describes the experience as being similar to a carnival, highlighting the fast-paced nature of his job and how he constantly adapts to the needs of the skaters he coaches. This whimsical portrayal of his role adds an extra layer of entertainment to the Olympic broadcasts, delighting viewers during these prestigious sporting events.