QNET, an e-commerce-based direct-selling company, has announced its growth strategy for 2026, emphasizing innovation and partnerships. During a recent New Year media webinar, the company's Deputy Regional General Manager for Sub-Saharan Africa, Cherif Bassirou Sarr, highlighted the importance of ethical entrepreneurship and consumer protection in their operations. The company aims to strengthen its public image and stakeholder engagement as part of its ongoing commitment to transparency.

The strategy for 2026, encapsulated in the theme 'Energised Every Day', focuses on consistent delivery of value through wellness products and entrepreneurship opportunities. Sarr spoke about the importance of collaboration with media outlets in 2025, which has helped in addressing misconceptions about QNET’s business model and thereby improved public confidence. This approach indicates the company’s intent to build a more reliable reputation in the marketplace, which is particularly crucial in the somewhat contentious realm of direct selling.

As QNET takes steps towards implementing its strategic growth agenda, the emphasis on innovation and responsible entrepreneurship illustrates a commitment to creating sustainable business practices. The company aims to engage stakeholders effectively, ensuring that its growth trajectory is aligned with community values and expectations. By prioritizing transparency and ethical practices, QNET is poised to adapt to changing market dynamics while fostering a sense of trust among consumers and partners alike.