The Australian Football League (AFL) is solidifying its Opening Round, with Chief Operating Officer Tom Harley stating that it is crucial for the league's ongoing expansion, particularly in Queensland and New South Wales. Despite some criticism regarding the omission of Melbourne fixtures during this round, Harley argues that the strategy is pivotal in promoting the game in regions where AFL historically has less presence. The Sydney Swans will kick off the 2026 season against Carlton, marking a continuation of their role in the Opening Round, which has become a tradition over the last few years.

The focus for this year's opening matches is set firmly on northern cities, with Gold Coast, Greater Western Sydney (GWS), and Brisbane Lions all slated to host games during the first week, alongside a marquee clash between St Kilda and Collingwood on Sunday night. The decision to maintain this format aligns with the AFL's long-term vision to foster a stronger fan base and grow the sport's footprint in states where it faces strong competition from other codes, such as rugby.

In his recent statements, Harley has emphasized the importance of adapting the league’s approach to suit the dynamics of Australian sports markets. He maintains that the Opening Round will not only help fulfill the AFL's aspirations of reaching new audiences but also serve as a reminder of the league's commitment to developing its brand across the nation. His affirmation on the format indicates that despite dissenters, the AFL will remain resolute in its strategy to evolve and engage with the sport's important demographic segments.