In line with national economic projections focused on regional strengthening and attracting strategic investments, Mayor Ismael Burgueño Ruiz presented the comprehensive strategy 'Competitive Tijuana.' This plan aims to establish the city as one of the most significant development poles in the country, promoting sustainable growth through collaboration between public, private, and social sectors. Burgueño emphasized that Tijuana is more than just a border city; it is an economic powerhouse and one of the most important industrial engines in Mexico, stating that growth is built through partnerships.

During the presentation, Burgueño outlined the strategy's alignment with the initiatives proposed by President Claudia Sheinbaum, particularly aimed at boosting industrial, technological, and logistical development in key regions of Mexico. The strategy outlines five core axes: simplification and digitalization of processes, ensuring security, promoting investment, fostering innovation, and enhancing human resources. Each of these axes is designed to create an environment conducive to investment and economic growth.

Overall, the 'Competitive Tijuana' initiative represents a significant step forward in positioning Tijuana as a leader in sustainable development and economic competitiveness. By focusing on collaboration among various sectors and emphasizing its industrial capabilities, the strategy aims to attract both national and international investments, ultimately strengthening the city’s economy and regional importance within Mexico.