In an effort to promote Mexico as a tourist destination for the upcoming 2026 World Cup, the federal government, through the Secretary of Tourism, announced that each Guinness Record attempt will incur a cost of 750,000 pesos. This cost will be mainly covered by the federal government, while participating states will handle logistical support and operational aspects. This arrangement is a significant reduction of costs, as it represents a 40% decrease from the usual expenses associated with these record attempts, thanks to an agreement made 18 months ago.

Josefina Rodríguez Zamora, the Secretary of Tourism, emphasized that this initiative aligns with presidential directives aimed at enhancing the country’s visibility and appeal as a tourist location during the World Cup year. She noted that the Guinness Record attempts, including Chiapas's goal to create the largest T-shirt in the world, serve as part of a broader strategy to position Mexico prominently on the global tourism map in anticipation of the World Cup.

The announcement is significant not just for the logistics and funding involved but also for the cultural representation it aims to foster. By making attempts to break multiple Guinness Records, Mexican states will showcase their local identities, encouraging pride and tourism in the regions. This strategy aims to attract international attention towards Mexico, leveraging the World Cup as an opportunity to boost tourism and economic growth in the forthcoming years.