In 2025, Western Australia issued only 93 fines totaling less than $89,000 for the supply of illegal tobacco, highlighting a significant under-enforcement of laws against the black market. Critics have pointed out that these figures reflect an ineffective strategy in combating the illegal trade, particularly given the concerns about increasing violence linked to illicit tobacco sales.

In response to the low number of fines and the rising violence, the WA government is planning to implement more stringent penalties for retailers and owners involved in the black market. The proposed legislation aims to empower authorities to close down stores for up to 90 days, a move that advocates believe must be fully utilized to deter illegal sales. However, there is skepticism about whether tougher enforcement alone will suffice as there are calls for additional support to help smokers quit, which would ultimately decrease demand for illicit tobacco.

Advocates argue that while increasing fines and enforcement measures are necessary, they may not be enough to curb the illegal tobacco market unless accompanied by comprehensive public health initiatives aimed at reducing smoking rates. This dual approach is seen as essential in mitigating not only the prevalence of illegal tobacco but also the associated criminal activities stemming from this market.