During the carnival festivities in Belo Horizonte, a new initiative allows participants to contribute to environmental efforts while engaging in the celebration. The initiative is a collaboration between Globo Minas and the municipality of Belo Horizonte, featuring interactive totems installed at various locations throughout the city. These totems are equipped with QR Codes that enable revelers to send their photos and videos, which will be used to measure engagement and translate that into tree planting efforts in the area.

To participate, individuals need to create a Globo account by registering with their email and password. Once registered, they can scan the QR Code displayed on the totem, which opens a text box for photo uploads accompanied by captions. This interactive experience not only enhances community engagement during the carnival but also promotes awareness around environmental stewardship, effectively intertwining cultural celebration with ecological responsibility.

The locations of these totems are strategically placed throughout the city, including major roads such as Av. Afonso Pena, Av. Amazonas, and Av. Assis Chateaubriand. This initiative not only aims to beautify the city with more trees but also encourages a sense of collective responsibility among carnival participants, driving home the message that even in celebration, individuals can take actionable steps toward sustainability. Such projects can be pivotal in fostering a culture of environmental awareness within urban festivities.