Apple has revealed that it will hold a product launch event on March 4, hosting media gatherings in cities including New York, Shanghai, and London for what it describes as an in-person "experience." This format hints at a more subdued presentation than its usual events held at the Cupertino campus in California. The invitation did not clarify whether the keynote will be streamed online, a practice that started in 2020 due to COVID-19 adjustments in their event strategy.

The upcoming launches are expected to include various new products aimed for release in the first half of 2026, as reported by Bloomberg News. Among these, Apple plans to introduce new MacBook Pro and MacBook Air models, a budget-friendly MacBook available in multiple colors, and new iPad models. This information aligns with Apple's ongoing strategy to diversify and expand its product lineup to cater to different segments of the market.

The anticipation surrounding these releases underscores Apple's sustained ability to generate excitement and interest in its products. The choice of locations for the event suggests Apple is focusing on more localized presentations, which can enhance engagement with attendees and potentially create a unique brand experience that differs from its traditional large-scale launch spectacles.