The article discusses the political climate in Brazil under President Lula, noting that Lula has seemingly been engaged in a continuous electoral campaign instead of stepping down to govern effectively. This has led to concerns over governance as Governor Haddad attempts to manage the state amidst Lula’s fervent campaigning. The irony highlighted in the title reflects a critique of Lula's commitment to campaign platforms rather than focusing on legislative or administrative duties.

Cláudio Hebdô comments on the persistent nature of Lula's campaigning, suggesting that while he remains in the spotlight, vital governance tasks are left to Haddad. The article implies that Lula's approach may not just set a challenging environment for local governance but can also overshadow important policy discussions and actions required at this time. This situation evokes questions about political priorities and the division of responsibilities among leadership roles in Brazil.

Ultimately, the piece raises critical concerns regarding the stability of governance in Brazil when presidential attention is diverted towards ongoing electoral efforts. It suggests a potential disconnect between what is expected of leaders in office and the actions they take, urging readers to reconsider the implications of such a leadership style for Brazilian democracy and governance.