A new Finnish TV series aired on Yle, titled 'Manifestoijat', showcases the lives of five young adults who are avoiding traditional career paths in search of wealth and personal fulfillment. Each of the six episodes follows them in their various ventures, including partying and unconventional work hours. This program targets a young audience while also provoking thoughts among older viewers about how work ethics have evolved since their youth.

The Swedish equivalent, 'Suurin, paras, rikkain', has already been aired in Sweden where it was described by Aftonbladet as emblematic of a new capitalist spirit among the young protagonists. In Finland, the discussion about this series reflects a broader societal conversation about employment expectations and the appeal of non-traditional lifestyles. With aspects touching on manifesting one's destiny, the series aims to resonate particularly with those questioning the conventional nine-to-five mentality.

The impact of such programming extends beyond entertainment; it raises crucial questions about societal norms, the value of different life choices, and how these narratives are shaping young people's aspirations. The manifestation philosophy featured in 'Manifestoijat' encourages viewers to reflect on responsibilities towards self-improvement and personal identity in an ever-changing job market.