Feb 16 • 17:00 UTC 🇪🇪 Estonia Postimees

"Where do they get their prices from?" TikToker Janar Koddo questions AirGuru's discount campaign

TikToker Janar Koddo doubts the reliability of AirGuru's discount campaign, claiming that advertised prices do not match actual market prices, which could lead to better deals when booking independently.

Janar Koddo, an travel enthusiast from Estonia, has raised eyebrows over the validity of a '50% off' promotion by the travel agency AirGuru in a recent social media video. He argues that the full price advertised for tours does not correspond with the actual market price, suggesting that consumers might find better deals by booking independently rather than relying on the promotional offers from AirGuru. This claim puts pressure on the travel agency to justify the high prices and the claim of discounts.

In the video, Koddo details his experience of exploring the promotional offer, revealing that the supposed half-price deal did not stand up to scrutiny when compared to what was available through other booking avenues. He asserts that this inconsistency could mislead consumers, making them think they are getting a better deal than they actually are. His commentary taps into a broader concern about the transparency of pricing in the travel industry, especially online where comparison shopping is prevalent.

AirGuru has responded to the allegations, defending their pricing structure by explaining that the package prices are determined based on partner contracts and include additional guarantees. This counter-argument underscores the complex dynamics of travel pricing where various factors—including business arrangements and market demand—come into play. The exchanges between Koddo and AirGuru reflect a significant dialogue on consumer rights and the clarity of promotional offers, an issue essential for maintaining trust in the travel industry.

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