As the popularity of Sunny Beach in Bulgaria rises, it’s attracting British tourists who are in search of a vibrant atmosphere similar to that of Benidorm. Well-known for its affordable prices, Sunny Beach is drawing comparisons to the Spanish holiday hotspot, particularly for its lively nightlife and accessible beachfront. The resort, developed during the 1960s alongside the package holiday boom, features a promenade lined with high-rise hotels reminiscent of Benidorm's Levante Beach area.

The appeal of Sunny Beach lies not only in its affordability—offering pints for as low as £1.50—but also in its extensive club scene that operates 24 hours. This combination of budget-friendly drinking and festive nightlife makes it particularly attractive to young British holidaymakers looking for an energetic getaway without the high price tag often associated with more established resorts. As travelers seek alternatives to Benidorm in light of rising costs, Sunny Beach is carving a niche for itself.

Travelers and influencers have begun to showcase the vibrant experiences available at Sunny Beach, reinforcing its image as a desirable vacation spot. With the term 'new Benidorm' gaining steam, Sunny Beach could soon see a surge in visitors as more people become aware of what it has to offer. If the trend continues, Sunny Beach could significantly impact the tourism dynamics between the two destinations, providing a refreshing option for holiday-goers weary of traditional routes.