Evaneos, a travel provider, is implementing a novel strategy to enhance the vacation experience on Bali by limiting promotions for areas suffering from excessive tourist congestion. Recently, many parts of the Indonesian island have become synonymous with large crowds, detracting from the allure of its natural beauty and cultural sites. Recognizing this issue, Evaneos has decided to remove certain over-trafficked locations from its marketing efforts, signaling a shift towards prioritizing a more enjoyable and less crowded tourism experience.

Laurent de Chorivit, Co-CEO of Evaneos, revealed that they will be excluding eight specific locations from their promotional outreach, focusing instead on less frequented regions of Bali that can offer tranquility away from the throngs of tourists. This decision follows a similar approach the company took last summer with popular Greek destinations, demonstrating a growing awareness within the travel industry about the impacts of overtourism and the changing preferences of travelers seeking more sustainable and serene experiences.

The implications of this strategy are significant for the travel market; while it may lead to a temporary dip in revenue due to reduced advertising of popular spots, it positions Evaneos as a pioneering force in promoting more mindful travel habits. By addressing the issues of overcrowding head-on, the company aims not only to preserve the charm of Bali’s environment but also to set a precedent for other travel providers grappling with similar challenges around the globe.