Manuela Schwesig, the Minister-President of Mecklenburg-Vorpommern and head of the SPD, is facing criticism over her hiring of political influencer Lilly Blaudszun for her election campaign. At just 24 years old, Blaudszun is tasked with managing Schwesig's communication strategy during a crucial electoral period. The situation creates an uneasy start to the election year for Schwesig as allegations surface regarding possible collusion or conflicts of interest.

Blaudszun also works for the agency '365 Sherpas', which has secured profitable contracts from the state government. Between 2022 and 2025, payments nearing €60,000 have been made to the agency to support the state chancellery's public relations efforts connected to the North Stream investigation. Critics argue that the dual role of Blaudszun raises ethical questions about the integrity of the electoral process and the proper use of government-funded resources.

The unfolding controversy not only challenges Schwesig's political standing but also casts a shadow over the broader SPD party's public image as the election season progresses. As pressure mounts for transparency and accountability, it remains to be seen how Schwesig will address these allegations and what steps, if any, will be taken to alleviate concerns regarding potential impropriety in her campaign operations.