Feb 16 • 14:47 UTC 🇬🇧 UK Mirror

M&S shoppers are rushing to buy 'very flattering, warm and soft' £36 cardigan

Shoppers are excitedly purchasing a popular 'soft touch' M&S cardigan, which is stylish and ideal for transitional weather.

The article discusses the current trend surrounding a £36 cardigan from Marks and Spencer (M&S), which has garnered significant attention from shoppers for its flattering, warm, and soft attributes. This cardigan features a peplum silhouette that is making a return after being out of fashion for over a decade. The peplum style is now being embraced for its laid-back yet sophisticated look, moving away from the more corporate style that dominated the early 2010s. Customers are particularly enthused about the cardigan's versatility, which allows them to wear it comfortably as the seasons change from winter to spring.

Due to its popularity, the Soft Touch Crew Neck Peplum Fitted Cardigan quickly sold out initially, showing just how in demand it is among fashion-conscious shoppers. Recently, M&S restocked the cardigan, which is now available in both of its color options and a range of sizes from extra-small to extra-large. This availability has delighted many, as the cardigan is not only fashionable but also practical for layering during cooler days. The article highlights the significance of this product in the current fashion landscape as consumers increasingly seek out pieces that combine comfort with style.

The resurgence of the peplum silhouette signifies a broader change in fashion trends, shifting towards more relaxed and flattering designs that cater to a wide range of body types. The enthusiastic response from shoppers indicates that there is a strong market for such items, particularly those that can transition between seasons. As the demand continues to grow, M&S may capitalize on this trend by featuring more items that fit this mold, reflecting changing consumer preferences in the fashion world.

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