Cult Beauty has unveiled its latest beauty box, the Cult Beauty X Lisa Potter Dixon The Art of Everyday Edit, which offers an extensive selection of everyday makeup essentials from prestigious brands like Charlotte Tilbury and Laura Mercier. Retailing for £45, the box is designed to provide a cost-effective way for makeup lovers to try high-quality products, with an overall value of £150, allowing customers to save £105 compared to purchasing the items separately.

Each of the six full-size products in the beauty box costs just £7.50, making it an attractive option for those looking to expand their makeup collection without overspending. This initiative by Cult Beauty reflects a growing trend in the beauty industry where subscription boxes and themed collections are becoming popular, allowing consumers to discover new products while providing substantial value.

Moreover, the inclusion of high-demand brands such as Fenty and Laura Mercier alongside Charlotte Tilbury highlights the competitive nature of the beauty market, where brands are continually seeking innovative ways to engage customers and offer promotions. This beauty box not only caters to makeup enthusiasts but also encourages new users to explore premium products without making a hefty financial commitment.