The article delves into the atmosphere of Livigno, an Italian mountain village known for its perfumeries, as it gears up for the Winter Olympic Games. With 19 perfumeries in a village of about 7,000 inhabitants, the scene resembles more of an international airport than a typical mountain community, emphasizing a unique blend of fragrances that are marketed with an Olympic theme. However, despite the festive spirit in the air, the shops are notably empty as the COVID-19 pandemic and other factors have resulted in a decrease in tourism and customer activity.

Observing the perfumeries, the article notes an unsettling quietness, with many shops lacking the vibrant activity typically associated with Olympic events. Most of the stores feature frustrated staff members, and shelves are stocked with products that have not been sampled in a while, leading to an off-putting atmosphere reminiscent of stale air rather than fresh, fragrant scents. This lack of patronage stands in stark contrast to the expected hustle and bustle during such a significant global event.

In conclusion, while Livigno aims to capitalize on its Olympic connection through its fragrance offerings, the current reality tells a different story of an industry struggling, echoing broader economic challenges faced by many businesses during the pandemic. The absence of the anticipated crowds serves as a reminder of the ongoing impact of global events on local economies, highlighting the resilience or vulnerability of small businesses in the face of change.