The article discusses the adaptation of Carnival festivities to resonate with university students in Sorocaba, Brazil. The focus is on the Bloco da Coruja, a significant carnival block organized by the Academic Athletic Association Guimarães Filho at UniFacens. The block aimed to merge various musical genres, including funk, trap, and pop, alongside traditional Carnival rhythms, under its theme 'Brasilidades'. This adaptation reflects the changing landscape of Carnival and the need to engage younger audiences with contemporary music trends.

With over 5,000 attendees, the event illustrates Carnival's shift towards inclusivity and fusion in music, catering to diverse tastes. Featured performances included artists from different genres, emphasizing the festival’s broad musical lineup. The mixing of styles underscores the cultural dynamism within Brazilian festivals, as organizers seek to attract university students who may not traditionally participate in Carnival celebrations.

Overall, the Bloco da Coruja signifies a trend in Brazilian festivities, where traditional events like Carnival evolve to remain relevant in modern society. By integrating popular music genres, the festival not only ensures its survival but also enhances the communal spirit among younger generations, fostering a sense of belonging and celebration within the university context.