According to a barometer released by the Spanish Agency for Food Safety and Nutrition (Aesan), 80% of the Spanish population is in favor of prohibiting advertising for unhealthy foods aimed at minors. Furthermore, the survey reveals that 91% of respondents believe energy drink sales should be banned for those under the age of 16, with half suggesting the limit should extend to under 18. These results reflect growing public concern regarding youth nutrition and the influence of marketing on children's dietary choices.

The announcement by Pablo Bustinduy, Minister of Social Rights, Consumption, and Agenda 2030, signals a renewed effort to regulate the food advertising industry after previous attempts were halted by industry resistance and support from the Ministry of Agriculture in the prior legislative term. Bustinduy emphasized the importance of prioritizing children's health and aligning with public sentiment in addressing the phenomenon of unhealthy dietary influences on young people.

This initiative is part of a larger movement within Spain to improve public health standards and push for regulatory measures that can mitigate the rising rates of childhood obesity and related health issues. If successful, these regulations could lead to significant changes in how food products are marketed, ensuring a healthier environment for youth, which aligns with public health goals and policy agendas on childhood nutrition.