Michaela Gerg, a former alpine ski racer with notable achievements including four World Cup victories and participation in four Olympic games, has decided to sell her ski school, which she established in 2008 at the base of the Brauneck mountain. Her school, promoted under the slogan 'Learn from the Champion,' has been a significant part of her post-sport career, offering ski lessons inspired by her extensive experience in competitive skiing.

The decision to sell the ski school comes at a time when there is a notable decline in the number of ski schools across Germany, despite a continuing interest among young people aspiring to become ski instructors. This phenomenon raises questions about the sustainability of ski schools in a changing recreational landscape, where interest may vary seasonally or be influenced by economic factors.

Gerg's move reflects broader trends in the service industry related to leisure and tourism in alpine regions, where the local economy depends heavily on tourism-driven activities. The shift in her focus might prompt a reevaluation of operational strategies for ski schools in the area, as they adapt to current demands and the evolving interests of potential skiing students.