In a deeply emotional segment on BBC Breakfast, presenter Sally Nugent fought back tears during an interview with Ellen Roome MBE, who is advocating for changes in legislation following the tragic death of her son, Jools. Ellen has been actively campaigning for parents to gain access to their deceased children's social media accounts, a move spurred by the circumstances surrounding her son's death. Jools passed away at the age of 14 in April 2022 after participating in an online challenge that ended in tragedy.

Ellen's campaign, which has gained considerable attention, resulted in the introduction of legislation known as Jools' Law, aimed at allowing parents to access the social media accounts of their deceased children. This initiative is not just about gaining access to digital profiles; it is about understanding the events leading to their child's passing and seeking closure for families faced with similar situations. Ellen wants to provide context and clarity about what happened to her son and feels that access to his social media could shed light on the circumstances of his death.

The interview highlighted the emotional toll such tragedies take on families and the importance of providing grieving parents with the tools to cope with their loss. It underscores the societal need for sensitivity around such issues, prompting discussions on how laws can adapt to better serve the needs of grieving families and protect children from similar fates in the future.