Sointu Borg's second program on Yle, which airs during the break of the Winter Olympics, has drawn criticism even before its release. Critics, including notable influencer Joonas Pesonen, have questioned why a public broadcaster like Yle is promoting the personal brands of already well-known figures instead of opting for content more aligned with traditional commercial channels. Pesonen highlighted the peculiar nature of public funding being allocated to a show that focuses on established influencers, raising concerns about accountability and the proper use of taxpayer money.

With two fewer episodes than the previous season, the second season of 'Sointu Borg & Tyrkyt' incorporates more experienced influencers rather than newcomers as seen in the first season. The shift in the lineup suggests a curatorial choice by Yle to emphasize experience and expertise, but it has not alleviated the backlash about financial allocations. Critics argue that investing public resources into entertainment featuring influencers underscores a potential misalignment with the public broadcaster's mission to serve public interests.

As the discussions surrounding the show intensify, this controversy reflects larger societal questions about media funding, the role of public broadcasting, and how taxpayer money is utilized in programming that might cater to specific personalities over broader public needs. The reception of the show will likely influence ongoing debates over the responsibilities of public broadcasters in Finland.