S-Group reported significant financial success in 2025, with a total turnover of 15.4 billion euros and an operating profit of 495 million euros. The cooperative announced that it had distributed a record 558 million euros in bonuses and other financial benefits to its customer owners, the highest amount ever recorded. Since the beginning of the 2020s, S-Group has paid out approximately three billion euros in financial benefits to its members, showcasing its commitment to rewarding loyalty.

Despite a challenging economic environment marked by consumer caution and intense price competition, S-Group's retail sales through regional cooperatives, SOK, and subsidiaries increased by 1.5% from the previous year, totaling 14.5 billion euros. Hannu Krook, the CEO of SOK, emphasized that the company's solid performance can be attributed to its consistently affordable shopping basket, relevant services, and well-maintained network which together provide a robust foundation to withstand market competition.

The results reflect not only the resilience of S-Group in a challenging landscape but also its strategic focus on enhancing customer loyalty and engagement. By setting a new standard in customer benefits, S-Group aims to strengthen its position in the market and reassure its customer owners of its commitment to their financial well-being amidst ongoing economic challenges.