Turkey is becoming a leading wellness destination, blending its rich history with modern tourism, recently earning accolades for its wellness offerings.
As global travel trends shift towards deeper, more meaningful experiences, wellness tourism is evolving beyond traditional relaxation into a path for personal transformation. This movement draws from ancient healing traditions and natural-inspired rituals, culminating in what is known as 'Glow-cations' that focus on skin rejuvenation and vitality restoration.
Turkey has positioned itself at the forefront of wellness tourism, recently awarded the title of Best Wellness Destination for 2025 by the Matador Network Travel Awards. The country capitalizes on its diverse offerings that fuse historical significance with natural beauty and modern facilities, making it an attractive destination for those seeking wellness-oriented experiences.
Anatolia is recognized as one of the world's oldest regions to have established thermal healing centers, with famous cities like Hierapolis and Pergamon rooted in ancient medicinal practices emphasizing mineral water's therapeutic properties. Currently, Turkey ranks seventh globally and first in Europe in terms of thermal resource availability, featuring over 1,500 springs across the country, with cities such as Afyonkarahisar, Bursa, and Pamukkale leading in wellness tourism development.
