In the latest episode of the podcast 'Terveisiä perheestä' hosted by Ellen Jokikunnas and Heikki Paasonen, a significant discussion surrounds a newly launched taxi service in Finland that allows rides exclusively for women and children, with female drivers only. The service, named Club WOWO Oy, was inspired by Pia Somervuo, who felt unsafe taking taxis alone for a decade. This initiative aims to create a safer transport option for women, countering fears of harassment typically associated with traditional taxis.

Jokikunnas highlights the outrage expressed on social media towards this new business model, particularly from men, who claim it is unfair and threatens gender equality. She passionately defends the service, suggesting that such reactions reflect deeper societal issues regarding women's safety and the need for inclusive services. By positioning this taxi option as a necessary alternative, she argues that it empowers women rather than diminishing equality.

The conversation sheds light on broader themes of gender dynamics in entrepreneurship and safety. The emergence of services such as Club WOWO Oy indicates a growing recognition of unique challenges faced by women in public spaces. This response to criticism not only advocates for women's rights and safety but also sparks larger debates about gender roles in contemporary society.