The article reflects on how Bad Bunny's halftime performance at the Super Bowl on February 8th became a significant cultural event, showcasing Latin heritage in a space traditionally dominated by American norms. The performance, primarily in Spanish and filled with Latin symbols, resonated deeply during a time of heightened scrutiny on immigrants in the United States, serving as a reminder of the presence and strength of Latin culture in American society.

In an academic context, the author shares their experiences teaching a course titled 'Decolonial Communication: Theories and Practices' at Faap, where students start with curiosity and gradually delve into discussions about domination and resistance. The Super Bowl performance acted as a catalyst for these discussions, sparking interest and deeper conversations among students about the implications of cultural expressions as forms of resistance against colonial narratives.

The performance also ignited discussions in the author's personal life, particularly during dinner conversations with their three teenagers, illustrating how cultural events can transcend their entertainment value and contribute to important dialogues about identity, belonging, and resistance against systemic issues. The article underscores the transformative potential of such cultural moments in challenging the status quo and fostering understanding among diverse groups in society.