For decades, urban luxury was synonymous with accumulation, characterized by larger spaces, more materials, and numerous possessions. Real estate projects were designed to dazzle from within, often isolated from the surrounding city. This old paradigm is undergoing a significant transformation, not due to a decrease in the pursuit of quality, but rather a change in what it means to live well. A recent article from the newspaper LA NACION highlighted that even among high-income groups, luxury is no longer measured by tangible possessions but expressed through experiences, such as better travel and improved quality of life, ultimately reclaiming control over one's time. As an urban developer, I believe this shift significantly impacts our field. The focus is now on creating living environments that enhance everyday life rather than simply showcasing excessive wealth. This evolution challenges us to rethink designs and developments, fostering spaces that prioritize community interaction, accessibility, and sustainability. Moreover, this trend points toward a future where urban living is not just about the physical attributes of buildings, but rather how they contribute to the residents' overall life satisfaction and engagement with their surroundings. By embracing this change, developers can better meet the evolving expectations of urban dwellers, leading to more meaningful and connected communities.