In a recent discussion on ETV's sports program, Professor Kristjan Port from Tallinn University explored the emotional unifying role of the Olympics in contemporary society. He pointed out that while the Olympics can connect people, Estonia currently finds itself in the position of a consumer, rather than exporting athletes to the global stage. This implies a need for reflection on how the country engages with international sports events and athletes' development.

Port highlighted the generational changes in perceptions of the Olympics, stating that different generations view the games in entirely different ways. For some, the Olympics are of paramount significance, while others see them as less important. He emphasized that it is essential to recognize these contrasting attitudes as they shape public engagement with the Olympics in Estonia. The professor also remarked on the evolution of the Olympics over time, stressing that the nature and impact of the games differ from one generation to the next.

Referencing Pierre de Coubertin's famous phrase about participation being more essential than victory, Port questioned whether this sentiment still holds true today. He pointed out that visibility and representation are increasingly crucial in the modern Olympics, with Estonia needing to focus on how it is perceived on the global stage. In light of this, the discussion serves as a crucial reminder for Estonia to rethink its strategies for athlete support and public engagement ahead of the upcoming Olympic events.