Pippa Laukka, a Finnish doctor, posted a direct message on Instagram on February 15, addressing inappropriate comments she received regarding her body while at the gym. In her post, she referenced personal experiences from the past week, emphasizing the negative effects such comments can have on individuals, particularly those in the public eye. Laukka shared screenshots of comments that made derogatory comparisons to the 'heroin chic' trend of the 1990s, which celebrated extreme thinness and pale skin, suggesting that her appearance was influenced by substance abuse.

Laukka highlighted specific comments, including one where the commenter mentioned seeing her in a shopping mall elevator and making negative remarks about her looks. She used this platform to call attention to the broader issue of body shaming and the consequences it has on people's mental health. In her post, she conveyed a powerful message that public figures are ordinary people too, with similar feelings and vulnerabilities as anyone else. Her aim was to encourage empathy and understanding for those who endure such unsolicited commentary.

The backlash against body shaming is significant as more public figures like Laukka take a stand against negative body image culture and advocate for respect and kindness towards all individuals, regardless of their physical appearance. By speaking out, Laukka hopes to inspire others to reflect on their words and the power they carry, thus fostering a more supportive social environment, especially in online forums.