As the holy month of Ramadan nears, it traditionally serves as a time for reflection and tranquility. However, for many men, especially those who are family providers, it morphs into a time of significant financial anxiety. The rise in prices alongside family expectations and the images of lavish meals portrayed on screens amplify the strain on these men as they find themselves in a relentless race against a growing shopping list, with fixed incomes pitted against an inevitable spike in seasonal spending.

Data from the World Bank shed light on this financial strain, particularly in the Middle East and North Africa, where low- to middle-income families allocate a substantial portion of their income to food. This reality means that any seasonal price increases directly impact their financial stability, turning what should be a celebratory month into a period of distress as families struggle to afford basic necessities.

Moreover, the issue extends beyond mere numbers. According to a report by the World Health Organization, the psychological pressure associated with financial struggles during this period can lead to heightened levels of stress. This intertwines the cultural importance of generosity, especially during Ramadan, with the harsh economic realities faced by many, further complicating the traditional values of gifting and sharing during this holy month.